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Challenge
Trusted Network Technologies needed guidance on how to convey the most effective message for awareness and understanding. Identity, their Network Identity Enforcement solution, addressed inherent security issues within two different camps:
- 3A (identity management)
- Network Segmentation (Perimeter firewalls)
Strategy
Connect PR engaged TNT executive management in a half-day messaging meeting that resulted in a clear and concise matrix that set up the need for, and motivated TNT to embrace, the new niche of Network Identity Enforcement. A PowerPoint presentation was then built around this matrix tailored to analysts, press, and potential customers defining TNT and its value proposition, and this has been central component of the company's marketing and PR efforts over the past few months. Results of the Identity 1.6 Press/Analyst Tour are outlined below.
Results
20 one-on-one meetings were scheduled with key media and analysts.
16 stories ran in the following publications:
- Twelve news articles were placed in publications such as Network World, Computerworld, EE Times, Computerwire, DIM Report, and Enterprise Systems Journal
- One Q&A was placed in Enterprise Systems Security Strategies
- Three reviews were placed in eWEEK, Information Security, SC Magazine
Comments
"Business folks want as much agility as possible and CFOs worry about the risk side. You're able to give both at the same time. You'll be able to ride the wave of identity management. Because you do this as a 'flexibility' approach, you make it possible for businesses to have agility."
—Jim Hurley, Aberdeen
"You give people this kind of protection without going to IPv6. The government should be eating this up. Identity in the health state...that would be awesome! I love that idea!"
— Eric Ogren, Yankee Group
"You make identification persistent."
—Dennis Fisher, eWEEK
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