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PR 2.0: How Social Media is Evolving the Practice
Public relations (PR) is going through a tremendous transition right now…it’s evolving. It’s shifting from an old school approach (managing communications between an organization and its audience) to a new school approach (facilitating mutually beneficial marketplace relationships). To better understand this transition and its impact on our work lives, it’s important to understand the players and specifically the environment they interact in. It’s essentially the marketplace. Think about the traditional marketplace… that’s where this whole idea/practice of communications began. What was it? It was a townsquare where people converged on a daily basis to exchange goods, ideas, knowledge, etc.. Everyone benefited from the participation and everyone was happy.
A PR Pro’s guide to creating the perfect survey
Surveys can be a valuable way to establish thought leadership and inject your client into a hot topic conversation – and can provide fodder for pitching for months afterward. However, if they aren’t done correctly, they can fall flat. You can create a valuable survey and garner great coverage by keeping a few things in mind
Seven Keys to Unlocking Great Tech PR
Fifteen years ago, Stephen Covey penned The Seven Habits of Highly Effective People, an international bestseller many times over because it provides timeless, tried and proven principles that when applied have led to the achievement of success in every facet of individuals’ lives. The book is highly influential because it has helped many people and organizations plan how to become more effective. The power in the principles lies in the fact that they transcend across many disciplines, including public relations. About the same time Covey put his thoughts to paper; Connect Public Relations opened its doors and began a legacy of great PR work founded on similar principles. Outlined below are seven keys that have been tried and proven to unlock great success in the world of technology public relations.
Blogging 101
Understand the emerging phenomenon of 'blogging' (Web logging) and how it can be used in your strategic PR programs.
Building Brands in an Emerging Category
Why would customers spend days researching every new computer on the market when—thanks to Dell's effective branding—they "know" Dell provides leading edge technology at a fair price?
"Nobody Ever Got Fired For Buying IBM"
"At least, that is what the IT manager told me a million years ago when I was just starting out and trying to convince her to go with Dell instead. "But what if there is a better solution?" I countered.
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