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Blogs, podcasts, and wikis are enough to give any corporate marketer a headache. And that’s just a fraction of the new social media landscape, when you consider other elements like RSS, vlogs, and virtual worlds. Connect understands that as the traditional media landscape continues to transform itself, so too must PR adapt strategy and execution.
Welcome to PR 2.0, where social media is evolving the practice as we know it.
In the spirit of the Cluetrain Manifesto’s thesis “Markets are Conversations,” the traditional PR “push” model is evolving into a “pull” experience, where customers are drawn to organizations that are open to, and facilitate, discussion. And much like the participatory relationships generated in the traditional marketplace, customers and organizations now have the means via social media channels to be media and let their voices be heard.
For several years now, Connect has leveraged a variety of social media channels to complement traditional media tactics. Our four-step method takes a market-oriented approach, leveraging particular tools from blogs to video, and involves:
- Tracking the Conversation
- Engaging in the Conversation
- Influencing the Conversation
- Starting the Conversation
To paraphrase BusinessWeek’s May 2, 2005 cover, social media will change your business. And their advice: “Catch up…or catch you later.”
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