We all know people who love to shop. Whether its clothes, cars, or gadgets, people love to buy things. Not so with services, however. Nobody loves going to their lawyer, accountant or public relations consultant. Why is that?

At Connect we think the problem lies with the way service providers work. After 15 years we have found that there are five things we have to do to achieve client satisfaction.

Aptitude. PR requires certain core skills. Some are obvious—people skills, the ability to write, being articulate. Some are more subtle—attention to detail, organization, and an analytical mind. The truth is most people just aren't cut out to be PR professionals. That's why we interview more than 20 prospects for every candidate we hire.

Experience. Nothing trumps experience. Knowing who to call, what to say and how to say it is invaluable. Our senior team averages more than 18 years of connectivity market experience.

Accountability. The seeds of client dissatisfaction are sown in a lack of agency accountability. At Connect we make it simple: We do what we say we are going to do or you don't pay. Furthermore, we tell you in advance exactly how much each activity will cost.

Proactivity. If you have to tell your agency what to do then you have the wrong agency. Connect's account managers drive their accounts based on their experience and expertise. You won't have to tell us what's next.

Passion. What makes your agency excited? Money? What makes us excited is results. That's why we don't have any account minimums. No matter how large or small your company is, we'll share your passion. Perhaps that's why our client tenure averages four times the industry average.